The Telecom operators in India are these days in consolidation mode. Now the focus shifts from new acquisition to enhancing ARPU from users. Reluctantly, the customers will have to face the burnt on account of increased tariff. It all started with AirTel announcing tariff by 20 % in its freedom plans and other operators soon followed. Now the state run PSU , BSNL too has decided to follow the suit and will increase 3G data tariff by 100% . BSNL has decided to increase the data usage rates for usage beyond free ,in all postpaid and prepaid plans , from existing 2p/10KB to 4p/10KB. This is the increase of 100% . Though in percentage term it looks big , but the 3G data charges of BSNL are still the cheapest in the market. It comes out to be Rs.4/MB while AirTel is charging Rs.15/MB and Vodafone Rs. 10/MB. It means that the pricing for 3G of BSNL and MTNL was fallacious.
Now BSNL has realized that the 3G data rates were not logical in view of high payouts for spectrum and seeing the competition rates and has thus decided to enhance the rates. The company has rationalized the 3G prepaid and postpaid data plans and increased the data rates and reduced some freebies.
- Data rates beyond free usage in all postpaid and prepaid plans increased from 2p/10KB to 4p/10KB.
- The free bundled data usage offered along with 3G data card reduced to 200 MB valid for 30 days.
- Postpaid plans Rs89, Rs. 189, Rs1819, Rs2720 and prepaid RCV Rs.2000 are withdrawn. These data data plans were offering huge free data for low price for ex. Rs.2000 RCV offered 22GB of free data.
After revision the free data usage in these plans have been reduced, for ex. RCV Rs.100 used to offer free usage of 250 MB which has been reduced to 225 MB.
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