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Tuesday, July 26, 2011

Vodafone ranked No.1 by Hindustan Times

Vodafone has been ranked No. 1 by Hindustan Times–MaRS Consumer Satisfaction Survey conducted across eight cities of the country. Vodafone is followed by AirTel , Idea, Reliance CDMA and Aircel in this survey which was conducted in the cities of Delhi, Lucknow, Kolkata, Mumbai, Bangalore, Hyderabad, Chennai and Ahmedabad from 25th May -7th June 2011. The agency interviewed 5674 mobile users from 12 telecom operators across these cities. In overall satisfaction Vodafone tops in 5 of the 8 cities covered by this survey. In gender wise segmentation also Vodafone is placed at the top of the list by males as well as females followed by AirTel.

The survey obtained 28 service attributes segmented in 6 dimensions namely satisfaction with network performance in home town, roaming, service center, call center, tariff plan, value added services. AirTel was rated at the top when it came to home network satisfaction while Vodafone was number one on roaming parameters.

1 comment:

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