Indiatimes launches its SMS browser

Indiatimes has launched its Insta SMS Browser that enable the users to access to its SMS content and services via a rich, interactive and graphical interface.

Users can simply scroll-and-click to view Indiatimes' content without having to enter or remember keywords or short codes.

To download the SMS Browser, customers can either navigate to mobile.indiatimes.com/instasms or send an SMS with the text BROWSER to 58888 (SMS cost Rs.3).

"There are around 575 million active mobile subscribers in India and most of them are still using low end or feature phones. Indiatimes' Insta SMS Browser is positioned to cater to such users and provide them easy access to content in an interactive manner without the need of GPRS data plans. We are working with OEMs to have Insta SMS pre-embedded in handsets so that users can easily discover and use the app," said Ajay Vaishnavi, director, telecom, Times Internet Limited.

Launching across all telecom operators in India, the Indiatimes' SMS Browser provides fun, easy-to-use SMS Apps including Astro Zone, Bollywood, City Zone (local search), Contest Zone, Cricket, Dating Chat, Deals and Discounts, Devotion Zone, Facebook, Fun Zone, Love and Friends Zone, News Zone, Subscriptions, and many more.

If users wish, they can also add Facebook, Orkut and other SMS Apps to the browser. The SMS Apps enable over 100 distinct informational and transactional requests.

The Indiatimes' Insta SMS Browser is free-of-charge and is now available for download. Only a one-time download is required, thereafter, it uses SMS to communicate.