Vodafone Essar, one of India’s leading cellular service providers, has bagged exclusive rights for live streaming of ESPN Star Sports’ coverage of the ICC CWC 2011, which begins February 19, 2011. As part of this deal, Vodafone’s discerning customers will be able to watch ball-by-ball live coverage of all 49 ODI’s on their mobile phones via ESPN Mobile TV. Live streaming of CWC matches on ESPN Mobile TV will be available to Vodafone subscribers and can be availed on both 2G (GPRS enabled) and 3G handsets. With a cricketing crazy nation expected to be caught up in a frenzy during the 6 weeks of play, Vodafone subscribers will be able to catch all the live action from the matches being played on the go, anytime, anywhere.
Having secured the on-air broadcast sponsorship rights of ESPN Star Sports’ coverage of the ICC CWC 2011, viewers can look forward to an innovative and fun on-air advertising campaign, by Vodafone specially created for this event.
Speaking on this first-of-its-kind initiative, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said, “The 2011 cricket season in India coincides with an exciting time in the telecom industry when MNP and 3G are buzz words and the entire consumer base is being wooed afresh by incumbent and new competitors alike. ”
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