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Friday, January 21, 2011

Mobile Number Portability in action

The much awaited Mobile Number Portability (MNP) is now available all over India w.e.f 20-01-2011 and any customer is now allowed to kick off his/her present network and can easily shift to any other mobile operator which provides a better service. It is a boon to those customers who have suffered a lot due to their operators' worst service and can't move to other network afraid of losing their number.

Number Portability allows consumers and businesses to keep their existing telephone numbers when they switch operators. It, literally, means that numbers are portable from operator to operator - whether that operator is a mobile, wireline, or VoIP service provider. Number Portability benefits everyone.

It gives subscribers the freedom to choose operators based on criteria like services, price, and customer service. Their freedom of movement is not influenced by the inconveniences and costs that come with changing numbers.

It also makes it easier for operators to compete for customers, precisely because it eliminates a major barrier to churn - that is, reluctance to change numbers. Although this increased risk of churn is a concern among some operators, number portability has been a huge success around the world, because it helps to level the playing field, giving all operators more opportunities to grow their subscriber bases and revenues.

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