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Friday, July 15, 2011

BSNL launches pan India Game download contest to promote VAS

With the objective of enhancing revenue contribution of VAS portfolio, BSNL has planned Games download contest. This contest starting from July 07 will continue upto August 6. The top three games downloaders will be selected and rewarded. All the game downloads from BSNL Live, Games club etc will be counted.

Customers can participate by downloading any game from any category Rs.50. First three maximum down loaders will be selected as winners for prize and in case of tie winners will be selected through random selection. The names of winners will be announced on August 16,2011.

All the three winners will get Game Play Station 2 (worth Rs.3000) as the contest prize.

BSNL management has been asked to mop up 25% revenue growth in this financial year by telecom minister and for that to happen VAS revenue contribution have to go up. This contest may have been planned to scale up the revenue contribution from VAS.

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