Last year ,Bharti AirTel has gone for re branding exercise, while launching its operations in Africa. The company had decided to crowd source the name for its new brand symbol. For this purpose the company was running online name game contest . There were three names under consideration after preliminary round. These were Hug, Curve & Wave. Out of these ” WAVE ” has been chosen to be the new name for AirTel symbol.
Crowd sourced through a six month long on line contest, this has brought the winner “closer to his dream’ thereby bringing alive the brand promise of ‘dil jo chahey paas laye’. The name game online contest was initiated by AirTel in November 2010, inviting customers to recommend a name for the company’s new logo.
The name Wave, refers to the sweeping changes that AirTel strives to bring towards enriching the lives of its 200 million plus customers in 19 countries across Asia and Africa. It is also symbolic of ‘wave’ of progress and prosperity that brand AirTel continues to bring in the lives of its customers everyday, through its exciting products and services.
The winning entry was by Mukesh Chauhan. He is an engineer from Noida, Delhi NCR – whose dream of a vacation in Thailand is now coming true. 5 lucky voters have also won a Samsung Galaxy Tab each.
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