Uninor has launched ‘Soochna Shakti’, a revolutionary Value Added Service and a Dot-USOF initiative to empower rural women. The service was launched by Smt. Pratibha Patil, Hon. President of India at an event organised at Vigyan Bhawan. This innovative VAS by Uninor ‘Soochna Shakti’ will deliver information, expert advice and news alerts on health, education, self employment and finance on an IVR portal which can be accessed by dialing a short code from anywhere at any time. Uninor’s ‘Soochna Shakti’ can be deployed across multiple models of handsets which require customers to simply dial into a voice portal which will be in their local languages. ‘Soochna Shakti’ is being launched as a pilot project on a group of selected Self Help Group (SHG) women in the Uninor Hand in Hand Citizen Centre initiative.
The content for this service is developed in association with various Government bodies, NGOs, universities and private organizations in order to ensure relevance, credibility and accuracy of the information. The service will be truly path-breaking in its intent and will continue to provide updated and relevant information to the target audience 24X7, 365 days a year.
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