So to keep this word alive, TATA Docomo introduces free breaking news on USSD for those who are interested in only knowing the headline not the complete story.
With the Introduction of the Breaking News on USSD *444*129# (Toll free) .A first of its kind of VAS where you pay only for the Details of the Top stories not for the headlines.
Every day, the top news stories happening in the day will be sent to subscriber with footer where subscribers are invited to pull the complete news by dialing *444*219#.E.g. Japan hit by Tsunami. To get the details, dial *444*219# at Rs. 3 per sms.
User will be charged Rs. 3 per USSD Pull only if he dials *444*219#.for the details of the complete news, He/she will get the complete news thru USSD as well as an SMS in inbox.
If the customer is not interested and want to deactivate the same, the he/she need to dial *444*0129# (toll free).
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